The Marketer's Guide to ABM Ebook

The key differences between inbound marketing and ABM.
The straightforward six-step process you need to follow to get started.
Three simple and extremely powerful case studies of successful ABM strategies.
Tried-and-tested ABM tactics that you can put into practical use right away.

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Inside you'll discover:

The traditional inbound marketing approach has served us B2B marketers well for many years and it continues to do so. But the battle to grow traffic and generate more leads is intense.

Over 60% of companies seem to think there is another way — and they plan to launch account based marketing campaigns in the next year.

So just what is account based marketing, why should you be doing it and how do you get started?

The Marketer's Guide to Account-Based Marketing

and how it can power your B2B growth